Facility Operations/Security: Game Day/Event Staff
Director, Tours & Experiences - Texas Rangers Baseball Club (Arlington, TX)

The director of tours and experiences is responsible for planning and implementing sales, marketing and product development programs for the Tours & Experiences category of the Rangers Events department, and overseeing day-to-day operations for these programs. This position is responsible for the following duties personally or through subordinates:

Duties and responsibilities

  • Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services in the tours and experiences category.

  • Develops and manages sales/marketing operating budgets.

  • Plans and oversees Tours & Experiences advertising and promotion activities including print, online, electronic media and direct mail, in correlation with the Texas Rangers marketing department(s).

  • Develops and recommends product positioning, packaging and pricing strategy to produce the highest possible long-term market share.

  • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

  • Monitors competitor products, sales and marketing activities.

  • Guides preparation of Rangers Events marketing activity reports and presents to executive management.

  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials and events, in correlation with the Texas Rangers marketing department(s).

  • Directs sales forecasting activities and sets performance goals accordingly.

  • Directs staffing, training and performance evaluations to develop and control sales and marketing programs.

  • Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.

  • Analyzes and controls expenditures of division to conform to budgetary requirements.

  • Prepares periodic sales report showing sales volume, potential sales and areas of proposed client base expansion.

  • Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.

  • Directs product research and development.

  • Works alongside Rangers Events operations department to assure quality delivery of Globe Life Park tours route.

  • Guides large-scale clients in preparation of events by interpreting and explaining contract provisions, policies and procedures.

  • Responsible for communicating event details to all required internal and external contacts to ensure events are effectively coordinated to meet and exceed customer expectations.

  • Prepares cost estimates and monitors final billing.

  • Follows-up on all client requests, concerns, and problems.

  • Attends appropriate planning, organization and other event and facility meetings in support of tours & experiences operations.

  • Assists in annual budget preparation for department.

  • Prepares reports of monthly department activities for submission to the Vice President of Events.

  • Hires, trains and evaluates all event services staff.

  • Plans, organizes and assigns all day-to-day work assignments for Tours Manager.

  • Assists with employee development and coach’s department personnel to work to full potential.

  • Recognizes employees who meet or exceed expected levels of performance. Identifies corrective action procedure needs for employees whose performance or conduct does not meet required levels. Conduct performance appraisals.

  • Other duties may be assigned.

    Qualifications

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    Education and Experience

  • Bachelor’s degree in sales, marketing or business administration or equivalent number of years of experience

  • 3 - 5 years of experience with progressive management experience.

  • 2 – 4 years of experience with an events venue or sports team.

    Skills and Abilities

  • Business Acumen.

  • Communication Proficiency.

  • Customer/Client Focus.

  • Leadership.

  • Presentation Skills.

  • Problem Solving/Analysis.

  • Results Driven.

  • Strategic Thinking.

  • Technical Capacity.

    Physical requirements

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 20 pounds.

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